Our Approach

The PureGym Group Provides a Social Good

Our core purpose - to provide accessible, flexible and affordable fitness and activity to all - plays a vital role in not only improving people’s health and wellbeing, but also as a route to addressing obesity, helping to prevent illness through COVID-19, and improving mental health.

Sustainability – and more broadly environmental, social and governance related issues – are becoming an important area of focus for the Group as concerns about climate change increase and consumers and employees become increasingly engaged with this topic. The Group fully recognises its responsibility as a large and growing organisation to support the goals of society with respect to climate-related issues, societal progress and good corporate governance.

The Group is making progress on developing an overarching sustainability strategy and targets that will establish a clear programme of actions around a number of emerging themes including greenhouse gas emissions (GHG); energy efficiency; waste reduction and circularity; empowering people to be their best; diversity, inclusiveness and belonging (DIB); safe environments; and social impact.

Measures of performance, targets, and specific objectives for these areas are under development and the Group will provide regular updates to communicate its progress in this area.


The Group’s sustainability strategy will be overseen by the Risk & Sustainability Advisory Committee (RSAC), which is chaired by the CEO, Humphrey Cobbold. Its members include the Group’s Director of Sustainability and at least 5 other senior managers and executives. As a minimum this will include senior representative from the UK and Denmark, and representatives from Operations, Procurement and HR.

The RSAC will be closely overseen, challenged and supported by the Board of Directors (the “Board”) of the Group. The process of intervention and oversight by the Board will take the form of annual strategic review and reports supported by regular updates as a matter of course with further deeper consultations and interventions as required.

The RSAC will meet at least four times per annum from January 2022, and will report back to the Board overall, and to the Board’s Audit & Risk Committee (ARC) specifically with its progress, observations and recommendations on each of these occasions.

Renewable Energy and Carbon Reporting

The UK gyms in which we have direct control of supply have been purchasing 100% renewable power since entering a new supplier contract in October 2020, with this supply agreement now in place until September 2023. As a result of this contract, our controllable supply is now fully provided from renewable, UK wind.

UK Greenhouse gas (GHG) emissions for the year ended 31 December 2020 have been measured as required under the Large and Medium-Sized Companies and Groups (Account and Reports) Regulations 2008 as amended in 2013.

The main activities which release GHG include usage of purchased gas and electricity to power our gyms. We have used the GHG Protocol Corporate Accounting and Reporting Standards (revised edition), and data gathered to fulfil the requirements under the CRC Energy Efficiency Scheme to calculate the disclosures.

For 2021, as our supply for the full year will be 100% wind generated, we expect to disclose our emissions from electricity consumption as zero under GHG protocol Scope 2.

Consumption and Emissions 2020 Consumption (KWh 000’s) 2020 Emissions tCO2e
Direct from Operations – Gas (Scope 1) 11,186 2,057
Indirect from Energy Purchased – Electricity (Scope 2) 38,574 8,993
Direct from Operations – Transport (Scope 3) 1,719 482
Total 51,479 11,532
Intensity Metric (tCO2e per gym)

Employees and Diversity

At 31 December 2020 the group had 7,255 employees (31 December 2019: 1,413) and these are analysed as follows:

Male Female Total
Company Directors 2 - 2
Senior Managers 5 3 8
Other employees 3,652 3,593 7,245
Total 3,659 3,596 7,255