Franchise

THE PUREGYM DIFFERENCE

PureGym is a market leader in the High Value, Low Price sector, who disrupted the gym market and pioneered affordable fitness in the UK. We were founded in 2008 as a challenger brand to more premium gym chains on the premise that a gym should be flexible, easy, and affordable for everyone. By following that mission – PureGym is now the largest gym chain in the UK and the second largest in Europe, with over 600 locations in operation, and 2 million members across 6 countries. Aside from the UK, PureGym’s clubs are located in Denmark, Switzerland and the United States, and it has a franchise partner operating clubs in the Kingdom of Saudi Arabia and United Arab Emirates.

We are committed to bringing high quality, affordable gyms to everyone, everywhere to inspire healthier nations. We do this by placing technology at the heart of our model enabling us to keep prices low, offer totally flexible no commitment monthly memberships, making it as easy to leave as it is to join, and opening our gyms night and day so you can workout at a time to suit you.

WHY FITNESS AND WHY US?

WHY FITNESS?

  • SIMPLE PROPERTY DEVELOPMENT MODEL

    Clear cookie cutter plans and layout schematics.

    Library of 100's of sites means partner can "play and play" on design

  • NO COMPLEX FOOD SERVICE REGULATIONS

    Health & Fitness has relatively few trading regulations – simpler than traditional retail or food and beverage.

    Much lower risk than F&B operations.

  • NO ONGOING SUPPLY CHAIN OF PRODUCTS

    Once a site is open the are no ongoing product supply requirements.

    Relatively low burden of management oversight/low complexity.

WHY PUREGYM?

  • HIGHLY FLEXIBLE – NOT A RIGID CONCEPT

    Proven formats for wide range of site sizes.

    Can adapt well to property market and population concentrations.

  • DIGITALLY ENABLED

    Very low cost per acquisition (CPA) so reduces cost of growth.

    Consumer App, website, member interaction all ‘web first’ – available ‘out of the box’.

  • LOW STAFF COSTS

    Typically 9-12% of revenue so around 50% of industry average.

    Lower than traditional F&B operators as well.

FRANCHISE OPPORTUNITY MAP

Currently PureGym are in the UK, Denmark, Switzerland, Saudi Arabia, the UAE and the US. So, there are lots of other markets available for franchise opportunities. Check the map below or reach out to us to find if your market of interest is available.

Franchise map

WHAT YOU GET BY BEING PART OF THE FAMILY

  • REAL ESTATE

    We have our in-house real estate experts who will be able to guide and support you from selecting sites all the way through to the design and construction phase.

  • MARKETING

    Our brand is what makes us special – our dedicated Marketing team will help to guide you on your journey whilst offering support and advice from pre-sales tactics to business-as-usual digital marketing.

  • OPERATIONS

    Our committed, professional team makes PureGym such a great place to be! Our experts will help develop and train your gym team so that you can have the best of the best.

  • IT & OTHER TECH

    Our IT Smart Suite is second to none. Our website and app are a key part of our tech-enabled operations and we offer everything you need to get your business started and will support the IT development from start to finish.

OUR TYPICAL ONBOARDING PROCESS

Onboarding Map Process

OUR FISCAL REQUIREMENTS

When you partner with PureGym, you become part of the family - we will be committed to your success. All we require is that you have a passion for helping people lead healthier lives and are enthusiastic about the PureGym concept.

$2,000,000

minimum net worth

Deal Icon

$500,000

minimum liquid assets

Contact Us

REGISTER NOW!

You don’t need to have fitness industry experience to join the PureGym family – as long as you have a passion for helping people lead healthier lives, we want to speak with you…
Name *
 
Email Address *
 
Location of Interest *
 
Number of Sites you wish to open *
 
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