Why Partner with PureGym?

Demand for affordable fitness is a global trend. As a pioneer of, and leading operator in, the UK value sector, PureGym has unrivalled expertise in opening and operating value gyms, and benefits from significant scale.

Key areas of sustainable competitive advantage

Excellent product offering delivered across a broad range of site sizes

Great consumer value proposition: no contract, low price and 24/7

Operating model combines strong revenue management and low labour costs

Superior technology and digital capabilities

Proven in delivering and deploying successful site selection and development

Excellent performance management and continuous improvement

As Franchisor, PureGym has a full eco-system to set you up for success including a Technology Smart Suite, with localised:

  • Website
  • App
  • Member Management System (MMS)

With the knowledge and support from an experienced franchise team, the PureGym operating model can be deployed to help you bring an industry leading gym to your market.

Next steps

If you’re interested in finding out more and want to become a partner who can commit to a minimum of 50 sites we would love to hear from you.


You can and you will