Franchise

Build Strength, Build Your Empire

Lead the fitness industry with our innovative approach.

High-value, low-price model

Committed to bringing high quality, affordable gyms to everyone, everywhere to inspire healthier nations.

Highly flexible- not a rigid concept

Proven formats for a wide range of locations.

Proven concept and brand

PureGym is the largest gym chain in the UK and present in 5 countries in Europe, USA & the Middle East with over 600 locations and over 2 million members.

Digitally Enabled

Our model harnesses technology enabling us to keep prices low, offering totally flexible, no commitment, monthly memberships.

Humphrey Cobbold standing with arms crossed and smiling

"Gyms play a vital role in boosting activity levels, and low-cost operators are essential in helping more people lead healthier lives. Our affordable and flexible approach has made a gym membership a reality for hundreds of thousands."

HUMPHREY COBBOLD

CHAIRMAN

"We're thrilled to partner with a pioneer in affordable, flexible gym memberships. We want to inspire people to exercise more often and live healthier, fitter lives."

SAMI BIN ABDULMOHSEN ALHOKAIR

CHAIRMAN, AL HOKAIR HOLDINGS

Sami Bin Abdulmohsen Alhokair standing with arms crossed and smiling

We're the right fit

Own a franchise that’s leading the fitness industry in redefining value. When you own a PureGym franchise, you’re joining a movement that makes premium fitness accessible to everyone.

Easy-to-launch locations

Our streamlined development model, featuring intuitive plug-and-play site designs and a comprehensive layout library, ensures quick and precise gym launches. With over 600+ locations and 2+ million members across 6 countries, our proven approach and simplified process allows franchise owners to focus on building your business and fitness community.

Extraordinary culture and support

Own a franchise that’s built on a foundation of community, support and empowerment. Our strong support system ensures you’re never alone on your journey, and our culture is all about passion, innovation and commitment to making fitness accessible.

Simplified operations and scalable growth

PureGym offers streamlined gym management with minimal regulatory hurdles and no ongoing supply chain challenges. Our adaptable formats seamlessly fit various site sizes starting at 500 square meters, and appeal to a wide demographic of fitness enthusiasts. Supported by cost-efficient, digitally-driven member expansion tools, our model is designed for scalable growth.

Maximised efficiency

Our cost-neutral and optimised staffing model allows you to run operations seamlessly with a lean team. Our membership-based, 24/7 model provides consistent recurring revenue, which ensures a steady income stream while maintaining maximised efficiency.

Lead The Charge

Own a gym franchise that leads in innovation. With a global presence already established, we’re now expanding our footprint globally.

Our Typical Onboarding Timeline

Timeline showing the steps of a typical onboarding process

Ready to transform the fitness industry?

We’re looking for bold leaders passionate about fitness. If you’re savvy in business and ready to grow, PureGym is your chance to show your strength.

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    Document Condition: Initial concept development of $5m. (This investment depends on the size of the unit and does not allow for any contribution from landlords for tenant's improvements to be made, but does assume some set-up costs)