Read More About PureGym

Inspiring a Healthier World

Founded in 2008, the PureGym Group is one of the largest gym and fitness operators in Europe and provides high quality, low cost, flexible physical fitness facilities. The Group has approximately 1.6 million members across over 500 gyms and holds market leading positions across the UK, Denmark and Switzerland operating under the PureGym, Fitness World and Basefit brands respectively.

We have a powerful and highly disruptive customer centric proposition that is differentiated from traditional gym operators and appeals to a broad range of customers. The key elements of the proposition include affordable membership fees, no fixed term contracts, and "24x7" access to high quality gyms.

PureGym by Numbers

A Gym for Everybody

At PureGym we have made it simple, affordable and convenient for everyone to achieve their personal health goals. Whether you're a beginner or a pro, young or old, everybody is welcome.

Quality kit & classes

Quality gym, with members able to access 50-80 classes plus nutrition, equipment and PT options beyond plan

quality kit

Easy to join

Members can join in just 2 minutes, via our website or apps

easy to join

Flexible membership

Flexible memberships with no contract or long term tie in

flexible membership

Competitive pricing

Variable pricing model applied and tailored to the local market to ensure great value for our members

competitive pricing

Multi-gym access

Within each geography, members can choose to access any of our gyms, with most open 24/7

multi-gym access

Digital Innovation

Blend of high tech with high performance, including digital studios and interactive screens

digital innovation

PureGym offers really great fitness facilities with enthusiastic, supportive staff. They offer 99% of what 99% of the population could possibly want for a truly great work-out.

Sir Chris Hoy

One of Britain's most successful Olympians and a PureGym Ambassador

Our Geographies

UK map
Swiss map
Denmark map

As at 30 September 2022

Our Brands

PureGym is the UK’s largest private gym operator, both by number of gyms and members. As of 30 September 2022 the company operated 317 gyms (30 September 2021: 291). Member volumes have continued their upward trajectory to 1,216,000 on 30 September 2022 (1,176,000 on 30 September 2021)



Operating under the Fitness World brand, the Group is the leading operator in Denmark, both by number of gyms and members.  As of 30 September 2022, having undergone a programme of estate optimisation, the company operated 169 gyms (30 September 2021: 180) with 376,000 members (30 September 2021: 389,000).



The Group successfully completed a rebrand of its Swiss operations to PureGym in 2021.  As at 30 September 2022, PureGym operated 39 gyms in Switzerland (30 September 2021: 40) with 72,000 members (30 September 2021: 70,000) and is the second largest gym operator and the leading high value, low cost operator in the country.



The Group opened its first 3 gyms in the USA in Q1 2022. These bring PureGym’s proven blend of affordable and flexible fitness offerings, combined with innovative technology, to a new and potentially lucrative market. These gyms have continued to progress well throughout Q3.



During 2021, the Group launched a franchise model with the first franchised sites opening in Saudi Arabia in the fourth quarter. In Q3 2022, the number of franchised sites in operation to 7 which all continue to perform strongly. This model brings an affordable, accessible gym proposition to a population with limited access to such facilities and provides an exciting platform to expand the franchised offering to other territories.