Read More About PureGym

Inspiring a Healthier World

Founded in 2008, the PureGym Group is one of the largest gym and fitness operators in Europe and provides high quality, low cost, flexible physical fitness facilities. The Group has approximately 1.6 million members across over 500 gyms and holds market leading positions across the UK, Denmark and Switzerland operating under the PureGym, Fitness World and Basefit brands respectively.

We have a powerful and highly disruptive customer centric proposition that is differentiated from traditional gym operators and appeals to a broad range of customers. The key elements of the proposition include affordable membership fees, no fixed term contracts, and "24x7" access to high quality gyms.

PureGym by Numbers

A Gym for Everybody

At PureGym we have made it simple, affordable and convenient for everyone to achieve their personal health goals. Whether you're a beginner or a pro, young or old, everybody is welcome.

Quality kit & classes

Quality gym, with members able to access 50-80 classes plus nutrition, equipment and PT options beyond plan

quality kit

Easy to join

Members can join in just 2 minutes, via our website or app

easy to join

Flexible membership

Flexible memberships with no contract or long term tie in

flexible membership

Competitive pricing

Variable pricing model applied and tailored to the local market to ensure great value for our members

competitive pricing

Multi-gym access

Within each geography, members can choose to access any of our gyms, with most open 24/7

multi-gym access

Digital Innovation

Blend of high tech with high performance, including digital studios and interactive screens

digital innovation

PureGym offers really great fitness facilities with enthusiastic, supportive staff. They offer 99% of what 99% of the population could possibly want for a truly great work-out.

Sir Chris Hoy

One of Britain's most successful Olympians and a PureGym Ambassador

Our Geographies

UK map
Swiss map
Denmark map

As at 30 June 2021

Our Brands

PureGym is the UK’s largest private gym operator, both by number of gyms and members. As of 31 December 2020 the company operated 286 gyms. Despite the impact of COVID-19 the member volumes have remained robust, with 970,000 members at the year end.



Fitness World is the leading operator in Denmark, both by number of gyms and members. As of 31 December 2020 the company operated 180 gyms with 408,000 members. Fitness World is a household name, with membership accounting for close to 10% of the adult population in Denmark.



Basefit is the second largest gym operator and the leading high value low cost operator in Switzerland. In 2019, Basefit was the first player in the Swiss market to offer a flexible monthly membership option. As at 31 December 2020, Basefit operated 40 gyms with 77,000 members.