Read More About PureGym

Inspiring a Healthier World

Founded in 2008, the PureGym Group is one of the largest gym and fitness operators in Europe and provides high quality, low cost, flexible physical fitness facilities. The Group has approximately 1.6 million members across over 500 gyms and holds market leading positions across the UK, Denmark and Switzerland operating under the PureGym, Fitness World and Basefit brands respectively.

We have a powerful and highly disruptive customer centric proposition that is differentiated from traditional gym operators and appeals to a broad range of customers. The key elements of the proposition include affordable membership fees, no fixed term contracts, and "24x7" access to high quality gyms.

PureGym by Numbers

A Gym for Everybody

At PureGym we have made it simple, affordable and convenient for everyone to achieve their personal health goals. Whether you're a beginner or a pro, young or old, everybody is welcome.

Quality kit & classes

Quality gym, with members able to access 50-80 classes plus nutrition, equipment and PT options beyond plan

quality kit

Easy to join

Members can join in just 2 minutes, via our website or apps

easy to join

Flexible membership

Flexible memberships with no contract or long term tie in

flexible membership

Competitive pricing

Variable pricing model applied and tailored to the local market to ensure great value for our members

competitive pricing

Multi-gym access

Within each geography, members can choose to access any of our gyms, with most open 24/7

multi-gym access

Digital Innovation

Blend of high tech with high performance, including digital studios and interactive screens

digital innovation

Our Geographies

UK map
Swiss map
Denmark map

As at 30 September 2023

Our Brands

PureGym is the UK’s largest private gym operator, both by number of gyms and members. As of 30 September 2023, the Group operated 362 UK gyms (Q3 2022: 317 gyms) with 1,465,000 members (Q3 2022: 1,216,000).



Having rebranded from Fitness World earlier this year, PureGym is also the leading operator in Denmark, both by number of gyms and members. As of 30 September 2023, with a programme of estate optimisation underway, the Group operated 167 Danish gyms (Q3 2022: 169 gyms) with 364,000 members (Q3 2022: 376,000).



As at 30 September 2023, PureGym operated 44 gyms in Switzerland (Q3 2022: 39 gyms) with 83,000 members (Q3 2022: 72,000). PureGym is the second largest gym operator and the leading high value, low cost operator in the country.



The Group opened its first three gyms in the USA during 2022, operating under the Pure Fitness brand. As at 30 September 2023, the Group had 10,000 members in the USA (Q3 2022: 9,000).



The Group recently launched a franchise model with the first franchised sites opening in the Kingdom of Saudi Arabia in 2021. In 2023, the franchise has expanded to a second country with its first 2 sites opening in the UAE during the first quarter. As at 30 September 2023, there are 19 franchised gyms in operation (Q3 2022: 7). This model brings the Group's affordable, accessible gym proposition to a number of exciting new markets and provides a platform for expanding the franchised offering to other territories in the future.