Overview

Read More About PureGym

Inspiring a Healthier World

Founded in 2008, the PureGym Group is one of the largest gym and fitness operators in Europe and provides high quality, low cost, flexible physical fitness facilities. The Group has approximately 1.6 million members across over 500 gyms and holds market leading positions across the UK, Denmark and Switzerland operating under the PureGym, Fitness World and Basefit brands respectively.

We have a powerful and highly disruptive customer centric proposition that is differentiated from traditional gym operators and appeals to a broad range of customers. The key elements of the proposition include affordable membership fees, no fixed term contracts, and "24x7" access to high quality gyms.

PureGym by Numbers

A Gym for Everybody

At PureGym we have made it simple, affordable and convenient for everyone to achieve their personal health goals. Whether you're a beginner or a pro, young or old, everybody is welcome.

Quality kit & classes

Quality gym, with members able to access 50-80 classes plus nutrition, equipment and PT options beyond plan

quality kit

Easy to join

Members can join in just 2 minutes, via our website or apps

easy to join

Flexible membership

Flexible memberships with no contract or long term tie in

flexible membership

Competitive pricing

Variable pricing model applied and tailored to the local market to ensure great value for our members

competitive pricing

Multi-gym access

Within each geography, members can choose to access any of our gyms, with most open 24/7

multi-gym access

Digital Innovation

Blend of high tech with high performance, including digital studios and interactive screens

digital innovation

Our Geographies

UK map
Swiss map
Denmark map

As at 31 December 2024

Our Brands

PureGym is the UK’s largest private gym operator, both by number of gyms and members. As at 31 December 2024 the Group operated 410 UK gyms (2023: 370 gyms) with 1,501,000 members at the year end (2023: 1,396,000) and a strong forward pipeline of new site opportunities.

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gyms

PureGym is also the leading operator in Denmark, both by number of gyms and members. The Group is in the process of executing its strategic plan to optimise the Danish estate through a combination of investment into core sites and closure of certain non-core locations. As at 31 December 2024, the Group operated 144 gyms in Denmark (2023: 164 gyms) with 350,000 members (2023: 365,000)..

144

gyms

As at 31 December 2024, PureGym operated 44 gyms in Switzerland (2023: 44 gyms) with 84,000 members (2023: 82,000), is one of the leading operators in the country and has a strong forward pipeline of new site opportunities.

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gyms

On 29 November 2024, the Group acquired the trade and assets of 56 gyms in New York and New Jersey, complementing the Group’s existing 3 gyms in the Washington DC area and creating a strong foothold in the US market. Whilst these gyms currently operate under a combination of Blink Fitness and PureFitness brands, plans are underway to rebrand all of the group’s US Operations to PureGym during 2025. As at 31 December 2024, the Group had a total of 59 gyms in the USA (2023: 3 gyms) and 315,000 members (2023: 10,000).

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The Group’s franchise plans are progressing well with a total of 23 gyms at 31 December 2024 (2023: 20 gyms), across the Kingdom of Saudi Arabia and the United Arab Emirates.

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gyms