Key markets
The Group is a scaled leader in attractive growth markets. PureGym occupies leading positions in each of its 3 key markets - the UK, Denmark and Switzerland.
Sustained Growth
The growth of the market has been clear and consistent pre covid for the following reasons:
- Growing consumer awareness of the importance of activity / exercise for a healthy lifestyle
- Government support & promotion
- Rise in awareness of obesity, diabetes, cardio illnesses etc.
There has also been a massive increase in consumer awareness of activity and health due to the global pandemic.
The value gym segment has been responsible for driving growth in the gym & fitness industry as it opens up access to affordable fitness to more of the population.
Budget fitness operators have won the battle for volume of membership and we believe will continue to do so in the gym & fitness industry.
Global "Premier League"
The scalability of the budget model is leading to industry concentration and the emergence of a global “premier league” of leading operators.