Our Mission

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Our vision

Inspiring a healthier world by providing members with AFFORDABLE access to the benefits that being active can offer


By focusing investment on what most people want and use in gyms. Utilising innovative technology that makes the process of being a member and the experience of activity as easy and straightforward as possible.

This focus on affordable, flexible, and “value-for-money” memberships has fundamentally changed the gym industry over the past few years and opened up access to more activity, fitness and exercise to hundreds of thousands more people.

We are very proud of the environment we have created with our everybody welcome philosophy and the diversity of our membership across all our gyms.

I wanted to become a PureGym brand ambassador mainly because they give so many people the opportunity to get fitter and healthier, become more confident and lead a better life. That is something I am really positive about.

Dina Asher-Smith, British sprinter

2018 fastest woman in the world and PureGym Ambassador