Business Model & Strategy

Proven PureGym Winning Model

Great Value Quality Product
Great Value Quality Product

Best-in-class product offer, serving a broad member base which resonates strongly with customers

Lowest Cost Base
Lowest Cost Base

Laser focus on labour, operating & property costs translate into c.40% mature gym EBITDA margin whilst keeping prices affordable

Format & Pricing Flexibility
Format & Pricing Flexibility

Unrivalled range of site sizes, formats & location types, leveraging flexible pricing to achieve industry-leading 40%+ ROCE

Digitally & AI Enabled
Digitally & AI Enabled

User friendly, self-help tech, & access control ensure super low labour requirements, ultra low CPA & an opportunity for AI upside, which management are pursuing

Fastidious New Site Selection
Fastidious New Site Selection

A well-invested estate delivered through superior skills, tools, rigour and sophistication in site selection, site development & estate management

Excellent Performance Management
Excellent Performance Management

Underpinned by a culture of continuous improvement & shared ownership in the brand’s success, alongside a track record of post-M&A value creation

Our Strategy

PureGym's strategy is to deliver reliable growth through investment in high-quality new sites in existing territories & leveraging of the Group’s experience & low-cost model to expand into new markets

 

Defend & extend UK market leadership. Capitalise on ample whitespace & drive future EBITDA by opening new gyms

Use existing US foothold as a base for further expansion through organic growth & acquisitions

Continue already strong EBITDA growth in Denmark by further embedding the PG model & selective new site opening

Capitalise on whitespace opportunity & drive future EBITDA by opening new gyms in Switzerland

Ireland Leverage the UK footprint and cultural similarities to disrupt & develop the value market in Republic of Ireland

Continue to target strategic growth opportunities across the globe, investing only in high-quality assets

 

Significant & accelerated growth in EBITDA