Inspiring a Healthier World
Founded in 2008, the PureGym Group has over 2 million members across over 700 gyms and holds market leading positions across the UK, Denmark and Switzerland operating under the PureGym brand, alongside a growing presence in the USA.
The Group focuses investment on what most people want and use in gyms with innovative technology that makes the process of being a member and the experience of activity as easy and straightforward as possible.
The Group has a powerful and highly disruptive customer proposition, which is differentiated from traditional gym operators and appeals to a broad range of consumers. Key elements include low-cost, flexible memberships, excellent standards of hygiene and cleanliness and “24x7” access to high-quality, well-maintained gyms.
This is underpinned by the Group’s differentiated capital efficient and technology-enabled operating model.